We’ve gotten a number of people asking us at Placemaking Group about the ABC’s of SEO by our own Barbara Irias. So I decided to put some more up. You can get the whole list by clicking here.
EMAIL marketing: Send out a regular monthly email. If you have enough to send weekly then consider using a blog. Emails work best if the recipients have signed up for the email. Renting lists can be hit or miss and response often doesn’t justify the cost.
Focus: Geographic or demographic focus uses keywords, content density or landing pages to capture visitors searching for a business in a specific location. Example: “PR firm Oakland” will put us higher on the search engine than just “PR firm” because there is so much competition nationally.
Graphics: It is better to have headers and headlines wherever possible as html text. The keywords within the <H1> or <H2> tags counts for more than other text. You can add alt tags to graphics but they aren’t useful for search optimization. They are useful if site page loads slowly or for ADA site readers.
HTML is still the language of search engines. Make sure links are built in html not flash or other java script.
Intrasite links: Use keywords for the text of a link (the part of the link that visitors see). For example instead of “click here” say “read the legal document management case study.” Links get ranked higher than regular text.
Jeopardy: Optimizing a web site is similar to the game of Jeopardy. You have to ask yourself what questions people will ask for which your company is the answer. Your content should answer those questions but also contain the keyword. Make sure to describe your offerings using terms your audience uses.