Here at Placemaking Group we realized a long time ago that all PR and Buzz leads to your website. When people hear about an interesting company, the first thing they do is find the website. So, with our clients, that is one of the most important things on our to-do list… Make sure you have an excellent website that tells your potential customers everything they need to know about you and your company. And, equally important, make sure they can find you when they search for you.
I’m not really sure what got into Barbara Irias, our resident web expert, but as she was compiling a list of important things to be aware of when planning SEO (Search Engine Optimization), she noticed they were coming out in alphabetical order. So here are the ABCs (OK and the D, as well) of SEO. Look for the rest of the alphabet showing up in this blog in the coming weeks. (Or, if you’re just too impatient, click here.)
Your goal is to increase visits to a website and page views. Read how to get a website ranked higher on Google and Yahoo, and how to get more visits not just from search sites but also from other websites.
Add new content: Add relevant content in which visitors will be interested. The frequency should be as often as possible–monthly at a minimum, but daily for huge results.
Blogs: Start a blog (but only if you can post at least weekly and have something educational to talk about). Whether you have a blog or not, post comments on other people’s blogs that are related to your product or service. But make sure they are educational and express an opinion. The comment should add something to the discussion, a positive connection with a genuine reason for someone to click on the link to your website.
Content: The Internet is where people look for information on how to solve a problem or learn something. Make sure your site does this.
Discussion groups and bulletin boards: Posting on discussion groups with your URL to help answer a question (NO SELLING) will create back links to your site.