Big splash or ripple… which do you want? You know, the trouble with analogies is they can have different meanings to different people. The lead topic in our most recent email is about the Power of Integration. Our solution is an integrated marketing campaign, not a one-time big ad. An entire, well thought-out plan, can have a significant impact. One that sends waves as opposed to a few ripples! I agree that the one-time big ad gets NOTHING done. Or at least, next to nothing. Unless the big ad is the Apple 1984 spot that ran one time during the Super Bowl and made the Macintosh famous!
Our thinking is to make the biggest splash – or the greatest impact – one has to plan out the entire campaign and not hope that a one shot will do the trick!
Here’s the message … (more…)