Our client and partner business, BamMagazine.com, was wondering about the best time to send an email. When would a marketing email most likely get read and perhaps responded to?
As we searched around, we ran across a really interesting blog post about that very subject. You can click and read the whole post on Haley Marketing’s blog.
What they found out for email marketing was that: Read the rest of this entry »
A couple of weeks ago Miriam Schaffer and I got to give this talk to the CALED’s 32 Annual Conference… Social Media is a method of communication that works really well for cities and communities. The reason is communities are the original social media! Living or working in communities, people talk to their friends, they’re interested in what‘s going on around them, and what new things are happening.
What are the three essential pieces of a Social Media plan? Read the rest of this entry »
How do you promote your venue and events these days? Our intern, Miranda Erokan went to the SF MusicTech Summit and wrote this blog post…
On Monday, Feb. 13, the music industry professionals of Northern California gathered together at San Francisco’s Hotel Kabuki for a day of lectures, panel discussions, and networking at the SF MusicTech Summit 2012. Presenters ranged from professional musicians to venue owners, from entertainment lawyers to social media gurus. Read the rest of this entry »
Staying in front of clients and customers means delivering relevant information to them when and where they need it.
In today’s go-go world this is often not at a desk but through a growing list of mobile devices. This list starts with smart phones and tablets such as the iPad and the Motorola Xoom Android, the blackberry Playbook and the list is growing. Read the rest of this entry »
Next stop for my Get Famous with Social Media presentation is at Oakland City Center’s 5-Star Worldwide Center, on Wednesday, February 15, from Noon to 1 p.m. The event is free and open to Oakland City Center tenants and others interested in learning how to get famous and build brand recognition. I’ll explain how to determine which social media tools are the best choice for your business and take a look at blogs, Facebook, Twitter, LinkedIn, YouTube and others. Read more here.
Our creative director, Jannah Lyon, told me about a great app if you are trying to keep track of multiple twitter accounts.
You’ll want to check out this free handy mac app that will make your tweet following and posting a breeze. You can create multiple accounts to track, and the sweetest part is you can tweet to any of them right from within the application in seconds. It doesn’t have all the scheduling bells and whistles other apps or online twitter account management systems have (ie HootSuite), but for fast following and easy tweets this is your guy!
Features: Find & follow friends, Tweet, Retweet, Favorite, Direct Message privately with your followers, share web pages, real-time search, and view trends.
I had a great talk recently with a video producer who has come up with an innovative idea for music fans around the world. Now, I can’t tell you his idea yet, even though it’s actually really exciting, but I can tell you about some advice I was able to offer him. (Also, when the video producer is able to make his business public, I’ll write about it in this blog).
To get up and running, the producer needs to find a place or a way to raise some money to buy all the cameras that are needed for his business to be successful. He needs less than a million dollars, which means that no Venture Capitalist will be interested, because they are looking for much higher numbers to invest. Read the rest of this entry »
Building a brand involves connecting with a community that will become loyal to you. That’s especially true when you are a local business relying on consumers in your city or town to uphold your reputation and keep traffic coming through the door.
A community that speaks highly of your business or organization serves to get the word out and convey your key messages. So give them something to talk and tell others about that means something to them. Keep your brand in front of them by telling your story — in a relevant way – through a combination of traditional media and social media. Read the rest of this entry »
Did you think you had a good understanding of gamification and that it wasn’t right for your company? Well, I attended Converge Cup Silicon Valley, the most recent event put on by ISSMM, the Institute for Social, Search and Mobile Marketing last Thursday. I got a whole new view.
Kris Duggan, the CEO of Badgeville (http://www.badgeville.com/), gave an really interesting talk on another aspect of social gaming. His talk was on helping to instill Behavior Management. Or as they call it, Behavior Lifecycle Management. In other words, using gamification to incentivize employees to fulfill goals in their strategic plan. Read the rest of this entry »
This is perfect timing. Right after our last post on this blog where we talk about what is the important rule when designing a website, Beyonce shows that she understands! She wants a website that tells her story in images and words– her brand! The website she has now is basically a blog, and it doesn’t represent her brand. That’s what we make sure our clients understand– our goal is to tell your story -your brand- effectively to your core audience, the people you want to influence!
Here’s some of her story…
“Beyonce herself hates the website because she doesn’t think that it looks like who she is as an artist, someone who likes fashion and art and photography and travel,” said one executive familiar with Ms. Knowles’ plans. “She has all sorts of interests and wants to communicate that,” said the person, adding that the star wants the new site to be “daring and forward-thinking.” Click here to read the whole article in AdAge.
Blog Author
Dennis Erokan
