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Get Famous Profile: Steve Rousso, Hospital and Clinic Finance Expert

Executives, entrepreneurs, artists, and other business people who get famous find that new opportunities become available to them. Are you curious about how people get famous, what they do to continually distinguish themselves in their fields, and what new opportunities have opened up for them?

This is the first in a series of stories about how people have become famous in their industry sectors. Our first story is about Steve Rousso, a partner at Wipfli LLP/HFS Consultants. Steve specializes in finance and reimbursement issues for hospitals and clinics including Rural Health Clinics (RHCs), and Federally Qualified Health Centers (FQHCs).

steve-rousso-profileThe following is my conversation with Steve about how he rose to prominence in his field.

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Use Marketing Materials To Help Customers Understand Your Business

Have you had the experience where you are describing your product or service to a prospect and they stare at you blankly? It’s quite possible that they have no clue what you sell, and because of that, they don’t understand what they would be purchasing. If you do not clearly explain what you are selling, you will definitely not make a sale or get a signed deal. Having marketing materials that clearly communicate what your business offers is a good way to boost your sales. Here are three marketing tools that can help to answer your prospects’ questions and provide them with information so they have a clear understanding of what they are buying.

Brochure

A professionally designed brochure makes it clear to customers what they are buying, answers some of their questions, and can help to eliminate any confusion they may have. Be sure that the brochure includes information that shows a potential customer how your business can benefit them along with clearly explaining what you are selling. One way to do that is with bullet points that detail the key features of your product or service. This glossy brochure that we created for a paintless auto dent repair company is ideal for sales people to utilize when making a presentation to a customer, and also works well as something that customers can keep after meeting with you. (more…)

Are You Famous? Tell Us Your Story

Executives, entrepreneurs, artists, and other business people who get famous find that new opportunities become available to them. Are you curious about how people get famous, what they do to continually distinguish themselves in their fields, and what new opportunities have opened up for them?

We thought you’d like to hear the stories of people who get famous and so I plan to interview people who got famous and will share their stories on this blog. If you are well known or got famous in your industry sector, and would like to be interviewed, please send me an email at derokan@placemakinggroup.com.

For the first Get Famous story I am sharing my own story by providing answers to the types of questions that I will be asking to those I interview.

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Easy A/B Testing for Email Marketing

There is a lot written about A/B testing for email marketing, but implementing a test and making sense of the results can be daunting. A/B testing, also known as split testing, is a way of determining which of two campaign options is the most effective in terms of encouraging opens or clicks.

We’ve laid out a simple process for our own email marketing improvement program, which includes email A/B testing. (more…)

Six Ingredients to Creating an Engaging Speech

Why are some speakers very engaging and inspiring and others leave their audiences searching for a way to exit the room? What are the key ingredients to deliver an engaging speech that is persuasive and motivates people to action? Here are six key elements for giving a speech that will engage the audience and keep people in their seats. (more…)

Four Ideas to Unclutter Your Personal Brand and Get Famous!

I’ve been telling you for years the advice that concert promoter Bill Graham gave me, “Get Famous!” That means you have to have a good understanding of your personal brand– who YOU are in the eyes of your colleagues, customers, and potential customers.

That means that you have to make sure your brand is clear and uncluttered. Uncluttered? Right! Here are four steps to unclutter and communicate your brand.

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