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Quick PowerPoint Tips

Ahh, PowerPoint the presentation program everyone has a love/hate relationship with. But never fear, here are a couple of quick tips that might just make your day when it comes to putting a presentation together – this is not an in-depth how-to … more like a few helpful hints to help prevent premature hair loss. (more…)

Market Your Business With Case Studies

Case studies help to market and build credibility for your business and your services. They are effective for almost any industry sector. A case study is a specific story about something your company accomplished for a client or customer. It describes the services you offered, any challenges you faced, and the results.

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Create an Awards Program To Build Brand Awareness

A great way to increase awareness of your company is to launch an awards program. Developing an annual awards program targeted to a specific category, or topic helps to get in front of customers, the media, and can increase credibility.

Examples of successful awards programs are the Insurance Institute for Highway Safety’s Top Safety Pick which recognizes vehicles “offering an advanced level of safety,” or TIME magazine’s Best Inventions “that make the world better, smarter and a little more fun.”

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Get Famous Profile: Jim Horan, The One Page Business Plan

jim_horan_portrait_001In our continuing series on how to Get Famous, I interviewed Jim Horan, the bestselling author of “The One Page Business Plan.” He shares details about how he took his idea and built it into a publishing empire as well as creating a high demand for him to speak to international audiences.

For those seeking success in their businesses, you’ll want to pay special attention to Jim’s advice to not be afraid to ask for help and to get out and meet people.

Describe what you do.

My specialty is taking the fluff, filler, and b.s. out of business plans!

How and why did you get to be well known?

It started back in 1994 when I took a mockup of “The One Page Business Plan” to an entrepreneurial support group I belonged to. I told them I had a wild and crazy idea: one page business plans. I asked them for their honest feedback.

They said, “Jim, you have created something very unique and very powerful!”

I asked, “what do I do with it?”

They advised that I should begin sharing it with anybody and everybody! How? Public speaking! I told them that I am terrified of public speaking.

They said, “get over it, just go do it. You will get better!”

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Now’s the Time for a Bit of Brand Introspection

There’s no magic moment to assess if your brand message is still hitting the mark. But hey, the start of a new year is always a good time for introspection. So pour yourself a bit of bubbly and answer these questions to see if your brand could use an adjustment.

Has your product or service offering changed recently?

If the answer is yes (and for most companies and organizations the answer should be yes), is this reflected on your website and in your social media and marketing materials? Does your SEO accurately represent your new services? Does your sales team on board have the right tools to market to existing customers and new prospects?

Are you communicating and engaging with the same audiences?  Hmmm…should you be?

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Five Helpful WordPress Plugins

We create a lot of WordPress websites for our clients, from small four-to-five page blogs to large multi-functional sites that may contain interactive elements such as portfolios, galleries, event calendars and forms, along with custom shell and skin design in same cases. Along the way, we have discovered a few handy plugins that have made their way into our top WordPress plugin list because they make ours, and our clients’ jobs easier when managing content or back-end functionality. (more…)

B2B MarCom Budgeting for 2017

It’s the time of year to prepare budgets for 2017 marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer and prospect engagement.

There are many creative strategies and tactics spawned by the shift to mobile and other tech trends which you should consider incorporating into your B2B marketing mix. Let’s jump right in.

I.  Mobile Technology for B2B:

mobile-arctracker-computer

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The Long and the Short of the Long Scroll

Hi, my name is _____, I like sunsets, pumpkin lattes and long scrolls on the web”

Back in the day it was a real no-no to create a long scrolling page – the fear was that people would miss all the information ‘below the fold’. But the days of the two-paragraph page are fading, and the age of the scrolling page are now upon us.

Yes, but what is a long scrolling page?

A scrolling page means that instead of breaking associated content up into separate pages that only fill what the user can see at first glance (above the fold), you are breaking content up into easily digestible bites that scroll down a single page. This keeps the user interested and able to read through a lot of content with ease, with the added bonus of not having to click on a “next page” button and having to wait for this new page of content to load. (more…)

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