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Orinda Academy
San Francisco Bay Area Private School
www.orindaacademy.org

Website Redesign
Orinda Academy is a private college prep day school for students in grades 7 through 12 who are smart, creative and may learn differently.  School administrators believed that if more parents were aware of the excellent programs offered by the school, enrollment would increase.

The school’s existing website had not been updated for several years. It did not successfully showcase the extraordinary aspects of Orinda Academy or report on students’ impressive achievements, including the fact that graduating seniors go on to University of California and other four year colleges and universities nationwide.

Placemaking Group worked with the school to develop a new website focusing on students, faculty, academics and student life and activities. Photos were updated, school news and events were prominently featured and galleries were added to highlight student projects.  The site brings Orinda Academy’s personality to the forefront by featuring photos of students and school activities accompanied by relevant quotes attributed to students, parents and faculty.

 The goal was to give parents of potential students and other educators an easy- to-navigate site and provide a clear understanding of all that the school has to offer.

Since the site’s re-design, inquiries have increased due to the fact that it is search optimized, making it easier for the school to be found by its target audiences.  In addition, an online form allows parents, educators and professionals to contact the school 24/7.

The web site’s look and feel coordinates with all of Orinda Academy’s marketing materials previously designed by Placemaking Group, including a view book, advertising, email newsletter template and most recently a table-top display used at school fairs as well as a view book written in Chinese for international student recruitment.

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