McRoskey Mattress Company and The Inn Above Tide
Raising a Company Profile through Partnership
San Francisco-based McRoskey Mattress Company wanted to do something out of the box to increase sales of its luxury line of mattress products during March, typically a slow season in the world of mattress sales. The company did not want a promotion that would revolve around product discounts. The Placemaking Group offered up a creative idea to help build McRoskey's high-quality brand while also providing a real incentive to buy a McRoskey mattress.
A True Match
Placemaking Group proposed that every buyer of a McRoskey mattress set in the month of the promotion be rewarded with a free overnight stay (a $380 value) at the uber-luxurious The Inn Above Tide in Sausalito. McRoskey loved the idea. The promotion was communicated through traditional media: newspaper and radio as well as social media including Twitter and Facebook. Email and postcard mailings reinforced the value of the unique promotion.
The End Result
Though not as immediately successful as a price discount, the promotion clearly helped to build web traffic, customer interest and ultimately sales by 70% over the previous month.