Website Redesign to Showcase Product Offering
Before we created a new look for Altair Technologies, we researched the company to learn more about its core strengths. Our goal was to uncover the brand that the company's customers see and respond to. We weren't creating a new brand but instead looking for information about why Altair's current customers are committed to doing business with the company.
The Altair management and staff felt that it was their technical skill at brazing. What did we find?
- Altair's engineering capabilities sets it apart.
- Altair's staff is perceived as problem solvers and product development partners.
- Altair has a reputation for exacting attention to detail, innovation and professionalism.
We saw that the company's original website presented the company's product and services in a very straightforward way but it stood short of selling the company's most valuable product -- its highly praised engineering staff.
Elements Used to Illustrate the Brand
- Images of engineering staff used throughout the site
- Flash on the home page with bold, high quality images demonstrating Altair's engineering prowess and various services
- Substantive quotes from a variety of customers, correlated to industry-specific content
Altair Technolgies' new website needed to illustrate the company's brand; the site we created meets this need.