ADA guidelines are intended to help life easier and more productive for people with disabilities including visual, hearing or other impairments. ADA accessible websites help millions of people navigate the internet more easily every day. What upgrades can I make to my current site to create an ADA accessible website? Many people with disabilities use assistive technology [...]
Change is constant in the world of digital marketing and the web. It's important to stay alert to changes that may impact your company or organization. To make it easier for you, we've culled our top 5 most useful trends in SEO (search engine optimization) as we move into 2020. 1. Video continues to be King of content [...]
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]
How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood of getting new leads and increasing sales? Getting your site high in search rankings takes time and effort. Here are 6 ways to get your [...]
Voice search is a growing trend with increasingly more people using voice commands for their search queries. With voice search optimization on the rise, it's important to optimize your website for voice search. First some statistics, and they vary according to what study you look at. According to comscore, it's projected that by 2020 50% of searches will be voice searches. [...]
Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media affects search rankings. However, if you refer to the comments from official Google channels, social links are actually not a direct factor in determining search rankings. But, the question still [...]
Do you want to increase blog traffic, but aren’t sure what to do? If you are spending time writing posts, but not seeing an increase in traffic to your blog, then consider implementing the following tips and strategies. They can help get more readers to your blog and as a result boost your clientele and help to sell more of your [...]
Coming up high in Google, Bing, or other search engine rankings helps make your company, product, or service visible to those who are looking for what you offer. One way to come up high in search engines is to create links from other sites to your website. These links are called backlinks. These are incoming links to your website from another [...]
There is Facebook, Twitter, Tumblr, Instagram, Pinterest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Placemaking Group, we often hear clients ask: “Why does my company need to be on Google+, nobody I know is using it? I don’t use it, so why should I spend my precious time/money on yet another social media [...]
We are often asked if PDFs are included in search engines. They are definitely searchable, but they are often not indexed because they aren’t optimized. This means that the search engines skip them when they spider your site because they don’t know what the content is about. It is better to put your content in a regular web page, but [...]
