<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Spotlight:</title>
	<atom:link href="http://placemakinggroup.com/Dennis_Desk/feed/" rel="self" type="application/rss+xml" />
	<link>http://placemakinggroup.com/Dennis_Desk</link>
	<description>Revealing Marketing That Works</description>
	<lastBuildDate>Thu, 04 Mar 2010 21:14:37 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Social Media and Online Marketing for Book Publicity Campaigns</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/03/04/social-media-and-online-marketing-for-book-publicity-campaigns/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/03/04/social-media-and-online-marketing-for-book-publicity-campaigns/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 20:25:17 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=325</guid>
		<description><![CDATA[We are  working on book publicity and marketing for  Dr. Catherine Athans, who has two motivational, inspirational books: Make Your Dreams Come True Now! and Just Imagine.

Some of the marketing communication tools that we are using to publicize and promote Dr. Athans include:
Websites: Dr. Athans has a website that promotes her latest books. The site [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/03/04/social-media-and-online-marketing-for-book-publicity-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A blog that explains how to have a best seller.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/03/01/a-blog-that-explains-how-to-have-a-best-seller/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/03/01/a-blog-that-explains-how-to-have-a-best-seller/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 06:16:19 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=320</guid>
		<description><![CDATA[Want to write a book that can establish your career? Kevin Daum has done that. Not only has he been appearing at conferences around the country telling people how to successfully write and publish a career changing book, now Kevin, who has written a number of books already, has written the book that will make [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/03/01/a-blog-that-explains-how-to-have-a-best-seller/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Images are Key to Connecting with Your Audience</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/02/22/images-are-key-to-connecting-with-your-audience/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/02/22/images-are-key-to-connecting-with-your-audience/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 00:23:03 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=305</guid>
		<description><![CDATA[Orinda Academy asked for help with updating their marketing materials and initiating a PR campaign. The goal was to start a conversation with potential students and their parents about the school and its special strengths. After all, you only get one chance to make a good first impression. 
We freshened up their Viewbook and created [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/02/22/images-are-key-to-connecting-with-your-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Journalists go to the web and social media for story ideas.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/02/15/journalists-go-to-the-social-media-for-story-ideas/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/02/15/journalists-go-to-the-social-media-for-story-ideas/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 02:02:14 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=292</guid>
		<description><![CDATA[Where do journalists go to get a story? These days, they go to the Web, and more often than not, they go to social media sites. Jack Loechner of MediaPost did a great analysis of the new survey that was conducted by Cision and Don Bates of The George Washington University. They surveyed journalists to [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/02/15/journalists-go-to-the-social-media-for-story-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Saint Mary&#8217;s College PR class learns public relations and social media.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/02/09/saint-marys-college-pr-class-learns-public-relations-and-social-media/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/02/09/saint-marys-college-pr-class-learns-public-relations-and-social-media/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 20:57:07 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=279</guid>
		<description><![CDATA[I&#8217;m excited that today is the first day of class for my Saint Mary&#8217;s College of California PR class that I teach each year! We study real life publicity and marketing experiences. The goal of my class is for each  student to understand that they can have a career in Public Relations or they [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/02/09/saint-marys-college-pr-class-learns-public-relations-and-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Toyota needs some Crisis Management lessons.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/02/08/toyota-needs-some-crisis-management-lessons/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/02/08/toyota-needs-some-crisis-management-lessons/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 00:28:33 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Issues Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=274</guid>
		<description><![CDATA[Placemaking Group&#8217;s Crisis Management guru, Irv Hamilton, has some ideas for you&#8230; The headlines every day demonstrate the importance of preparing forthat time when bad news happens. There are countless bad-news triggers.   Accidents, earthquakes, criminal acts, health challenges&#8230; The list goes on.
No one is immune from bad news.  And badly handled, it can have serious [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/02/08/toyota-needs-some-crisis-management-lessons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Companies will increase their digital marketing budgets in 2010.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/02/08/companies-will-increase-their-digital-marketing-budgets-in-2010/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/02/08/companies-will-increase-their-digital-marketing-budgets-in-2010/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 07:27:05 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=262</guid>
		<description><![CDATA[Are you still wondering if social media is a good marketing tool for your company? Caroline McCarthy of CNET has some interesting numbers for you. She says that “companies will increase their digital marketing budgets by an average of 17% in 2010, according to new research by Econsultancy and ExactTarget today. The new report, Marketing [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/02/08/companies-will-increase-their-digital-marketing-budgets-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips about blogging</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/02/03/tips-about-blogging/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/02/03/tips-about-blogging/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 23:36:59 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=254</guid>
		<description><![CDATA[Q: What tips and tricks have you learned about blogging?
Chrysta Bairre, asked this. She has a personal blog that she values. “I have kept a personal blog for many years,&#8221; she says. &#8220;I have enjoyed many benefits of blogging, including expressing my thoughts and experiences, sharing knowledge, making new friends/connections, and deepening existing friendships/connections.” Now [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/02/03/tips-about-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Guv&#8217;s New Media Director advises: Move the web site from IT to Communications.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/01/31/the-guvs-new-media-directors-advice-is-to-move-the-web-site-from-it-to-communications/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/01/31/the-guvs-new-media-directors-advice-is-to-move-the-web-site-from-it-to-communications/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 08:41:44 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=243</guid>
		<description><![CDATA[The first thing Rob Quigley, New Media Director for Arnold Schwarzenegger, did when he moved to the Governor’s office was to move the web site from IT to Communications. That very move eliminated a firewall between Communications and IT. Web sites are not digital archives, Quigley explained. “They are very strategic communications tools, and they [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/01/31/the-guvs-new-media-directors-advice-is-to-move-the-web-site-from-it-to-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Necessary tools and resources for individuals who are starting off a career.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2010/01/25/necessary-tools-and-resources-for-individuals-who-are-starting-off-a-career/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2010/01/25/necessary-tools-and-resources-for-individuals-who-are-starting-off-a-career/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 06:43:32 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=236</guid>
		<description><![CDATA[Joanna Lynch, Health/Medical Associate Director at Campbell Publicity in Toronto, Canada, asked, “What are necessary tools and resources for individuals who are starting off a career in the public relations field? So far I am interning at a PR agency, purchased a BlackBerry, opened a Twitter account, started a blog, joined Linked In, purchased the [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2010/01/25/necessary-tools-and-resources-for-individuals-who-are-starting-off-a-career/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
