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	<title>Dennis' Desk</title>
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	<link>http://placemakinggroup.com/Dennis_Desk</link>
	<description>Marketing That Puts You on The Map</description>
	<pubDate>Wed, 31 Dec 2008 05:45:58 +0000</pubDate>
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		<title>Discovering the brand&#8230; One Rincon Hill, San Francisco.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/12/31/uncovering-the-brand-one-rincon-hill-san-francisco/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/12/31/uncovering-the-brand-one-rincon-hill-san-francisco/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 05:34:33 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=49</guid>
		<description><![CDATA[David Kriozere is in charge of an interesting project. He and his father built arguably the most eye-catching new building in the San Francisco Bay Area. The building is called One Rincon Hill. They went with that name because it is the newest piece of the San Francisco skyline and they decided that the name [...]]]></description>
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		<title>Journalists search the web for story ideas first.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/12/21/journalists-search-the-web-for-story-ideas-first/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/12/21/journalists-search-the-web-for-story-ideas-first/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 20:55:15 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=47</guid>
		<description><![CDATA[When I asked Miriam Schaffer, Placemaking Group&#8217;s lead PR strategist,  what was a new aspect of the web and getting press, this was her response&#8230;
We&#8217;re often asked by CEO&#8217;s and other business executives about how they can get their names in the news.
One publicity tactic we often recommend is an ongoing press release distribution program. [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2008/12/21/journalists-search-the-web-for-story-ideas-first/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Pros and Cons of using Social Media for marketing.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/12/12/the-pros-and-cons-of-using-social-media-for-marketing/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/12/12/the-pros-and-cons-of-using-social-media-for-marketing/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 18:47:01 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=46</guid>
		<description><![CDATA[My colleague at Placemaking Group, Dianne Newton-Shaw, got me thinking about how to use Social Media during a conversation yesterday.
The important point she was making was that Social Media is a tool. It is not a rescue vehicle. You have to have a reason to use each element of it. That means first you have [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2008/12/12/the-pros-and-cons-of-using-social-media-for-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The rest of the ABCs of SEO&#8230;Video, White papers, eXternal links, Zero flash pages.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/12/01/the-rest-of-the-abcs-of-seovideo-white-papers-external-links-zero-flash-pages/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/12/01/the-rest-of-the-abcs-of-seovideo-white-papers-external-links-zero-flash-pages/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 05:57:54 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=39</guid>
		<description><![CDATA[Video: Google gives bonus points for video, but use it sparingly on your site. Most visitors won’t watch unless there is a compelling reason. Something fun, interesting, insightful, visual, educational. Video can help ranking and drive traffic to your web site if you post on social media sites and provide entertainment to the visitor. If [...]]]></description>
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		</item>
		<item>
		<title>Get Famous.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/11/26/get-famous/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/11/26/get-famous/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 13:47:07 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Publicity]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=27</guid>
		<description><![CDATA[Do you remember the San Francisco concert promoter, Bill Graham? If you were anywhere near the Bay Area in the 60&#8217;s throughout 1991 you knew about Bill. Or if you were lucky like me, you knew Bill.
While I had seen him at plenty of rock music events in my teens and early twenties, I had [...]]]></description>
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		</item>
		<item>
		<title>ABCs of SEO: Titles and URLs.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/11/23/abcs-of-seo-titles-and-urls/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/11/23/abcs-of-seo-titles-and-urls/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 21:16:58 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=35</guid>
		<description><![CDATA[
Titles: The source code on a web page between the tags &#60;TITLE&#62; and &#60;/TITLE&#62; forms the link in search results. Search engines frown upon packing dozens of keywords into the title tag. Best practice is to use a concise, readable description of the page using a keyword phrase. Should be varied from page to page [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2008/11/23/abcs-of-seo-titles-and-urls/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Don’t get caught up in being too clever.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/11/16/don%e2%80%99t-get-caught-up-in-being-too-clever/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/11/16/don%e2%80%99t-get-caught-up-in-being-too-clever/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 00:21:16 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=34</guid>
		<description><![CDATA[ Ever see commercials on television and you remember the funny punch line or scenario, but not what the ad was for?
I was trying to remember who did the ads with the people who are in the act of doing something for which they aren’t qualified. You remember, they have people pretending to be doctors, [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2008/11/16/don%e2%80%99t-get-caught-up-in-being-too-clever/feed/</wfw:commentRss>
		</item>
		<item>
		<title>“The New Rules of Marketing and PR”</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/11/15/%e2%80%9cthe-new-rules-of-marketing-and-pr%e2%80%9d/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/11/15/%e2%80%9cthe-new-rules-of-marketing-and-pr%e2%80%9d/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 15:28:09 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=33</guid>
		<description><![CDATA[
If you’re reading a book about online marketing, you have to read it the day it comes out. Because the longer you wait, the more out-of- date it is. Well, I’ve got a good one for all of you to read. And it is one of the most sensible online marketing books I’ve ever read. [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2008/11/15/%e2%80%9cthe-new-rules-of-marketing-and-pr%e2%80%9d/feed/</wfw:commentRss>
		</item>
		<item>
		<title>From O to Site Map, we got more of the ABCs of SEO.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/10/31/from-o-to-site-map-we-got-more-of-the-abcs-of-seo/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/10/31/from-o-to-site-map-we-got-more-of-the-abcs-of-seo/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 21:03:22 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=31</guid>
		<description><![CDATA[Press Release: Sending out releases over the wire services and posting releases for the media help add links to your site because other sites pick them up. Additionally they provide content to keep your site fresh.
Q&#38;A: Add a Frequently Asked Questions page, even if you don’t like them; Search engines do.
Ranking: Avoid linking from a [...]]]></description>
		<wfw:commentRss>http://placemakinggroup.com/Dennis_Desk/2008/10/31/from-o-to-site-map-we-got-more-of-the-abcs-of-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to brand a person.</title>
		<link>http://placemakinggroup.com/Dennis_Desk/2008/10/20/how-to-brand-a-person/</link>
		<comments>http://placemakinggroup.com/Dennis_Desk/2008/10/20/how-to-brand-a-person/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 05:31:31 +0000</pubDate>
		<dc:creator>dennis</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Issues Management]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://placemakinggroup.com/Dennis_Desk/?p=30</guid>
		<description><![CDATA[I got a great question from John Moyer of the Chicago Rush Arena Football team. You can see him interviewed on YouTube. He asked his question through LinkedIn&#8230;
“How to brand a person? What steps does a person take to create their presence?
My answer starts with the most important piece of the puzzle: what are your [...]]]></description>
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