Comments for Spotlight:

Comment on Two excellent books about social media and PR. by Dennis

Dennis — Wed, 30 Dec 2009 21:31:09 +0000

In that case, I’m looking forward to the new edition!

Comment on Two excellent books about social media and PR. by David Meerman Scott

David Meerman Scott — Wed, 30 Dec 2009 20:55:07 +0000

Hi Dennis!

Thanks for saying that my “New Rules” book won’t be dated. I appreciate that. But just to make sure, a completely revised and updated SECOND EDITION will be released second week of January 2010.

Take care, David

Comment on Getting Media to Your Next Event by uberVU - social comments

uberVU - social comments — Mon, 21 Dec 2009 20:55:25 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by Miriam15: Dennis Erokan blog on getting media to come to your event: http://tinyurl.com/y9apcoh…

Comment on Napa Downtown Web Site by John Taylor

John Taylor — Sat, 07 Nov 2009 17:01:48 +0000

Great blog. Do you know of any relevant forums or discussion groups?

Comment on Napa Downtown Web Site by Queenie Ross

Queenie Ross — Thu, 05 Nov 2009 14:58:56 +0000

What an excellent blog, I’ve added your feed to my RSS reader.

Comment on From Keywords to Niche Markets, the ABC’s of SEO march on. by Sally Taylor

Sally Taylor — Wed, 04 Nov 2009 10:27:54 +0000

What an excellent blog, I’ve added your feed to my RSS reader.

Comment on Get Unstuck for the Upturn. by A. Silva

A. Silva — Thu, 22 Oct 2009 04:15:21 +0000

Dennis, another good one is “Made to Stick”. I’ll pick this one up.
Business is on fire over here pal. If you are interested in helping, would love to talk. Last time you didn’t seem to have much time. Aaron

Comment on Understanding the brand message is important for rock stars, too. by Marketing Sociologist Richard Kelleher

Marketing Sociologist Richard Kelleher — Mon, 19 Oct 2009 14:04:14 +0000

Dennis was terrific. Everyone should hear the Nikki Sixx story. Tell him to do a video and put it up on YouTube. Maybe he already has!

Speaking of 21st Century marketing tools (Twitter, Facebook, MySpace, etc.), I discovered this post via Google’s blogsearch.google.com. This is the only tool I’ve found to exclusively search blogs, but I am open to learning of others. I’m also looking for a tool to replace what I used to do on Technorati – ping, measure my blogs traffic, etc. Any suggestions?

Comment on Initials don’t work for company names and brands. by dennis

dennis — Mon, 20 Jul 2009 00:24:43 +0000

Richard– Good points. The RCA building, when it was at Sunset and Gower in Hollywood, also had Roscoe’s House of Chicken and Waffles on the ground floor. It couldn’t get any better than that! But, RCA is a great example of initials not working as a brand. When it the corporation was sold back in the late 80’s they tried to keep the name and found that people just didn’t have a clear idea of what RCA meant. So, eventually they stopped using it. SONY Records revived the name RCA Records. They’re the one’s that have CBS Records, too. Neither of those labels has any brand identity in the music business any more.

Comment on Initials don’t work for company names and brands. by Marketing Sociologist Richard Kelleher

Marketing Sociologist Richard Kelleher — Fri, 10 Jul 2009 04:11:54 +0000

Wait, what about the label that either turned down or lost Taylor Swift, RCA – his master’s voice – Nipper? See, they couldn’t stand on their own initials, but they have one hell of a building in LA. I want to go to the piano room in the basement. It started as Radio Corporation of America. American Telephone and Telegraph – where I started – changed its name to simply AT&T in the ’90s, about 100 years after launching. What about MCI (Money Coming In, Many Changes Instantly as it was known internally)? Look how successful they are today!