Are you still wondering if social media is a good marketing tool for your company? Caroline McCarthy of CNET has some interesting numbers for you. She says that “companies will increase their digital marketing budgets by an average of 17% in 2010, according to new research by Econsultancy and ExactTarget today. The new report, Marketing Budgets 2010: Effectiveness, Measurement and Allocation, finds that digital marketing will account for 24% of overall marketing spend this year.” She points out that Social media is driving much of that increase.
For the whole story, go to her blog maketingvox.com. There, she tells us that large companies are going to spend more of their marketing money on digital marketing and social media.
And Joe Marchese of Online Spin tells us that this year social media will be such a part of our lives that you will need good content to get ahead. So, what we’re hearing from both is that social media is now a recognized marketing tool. As such, you have to know why you’re using it. No longer is it just exciting because it’s new. Now it part of the universe, just like advertising, direct mail and word-of-mouth buzz-building PR.
That means you must consider what you’re trying to achieve, to whom you’re talking and what your message is! Then you can decide which tools you’re going to use. But first, why don’t you read those links in this blog post?
