Two excellent books about social media and PR.

“Let’s say you were asked to design a graduate-level course on the implications of social media for public relations. What are the top resources you would be sure to include?”  Joe Klimavich President of Boston’s Klimavich Communication WebMechanic, asked recently.

I’ll tell you about two books that I’m going to have my Saint Mary’s College PR class read next semester…

First they will read the big research-rich book on the subject, “Groundswell: Winning in a World Transformed by Social Technologies,” by Josh Bernoff and Charlene Li. These two Forrester analysts give you the picture and especially how to really spend a big budget on social media. I’m not joking about this. Most social media strategies are based on spending tiny amounts of money. This book shows how big businesses can better use social media. Some of my students are going to work for large companies. I want to make sure they are armed!

Then, onto some really effective, hands-on strategies with “New Rules of Marketing and PR,” by David Meerman Scott. This is a book that I predicted a year ago would not  seem dated in the near future, as so many business books do. And I was right! A year later, it’s still just as relevant as it was when it came out. And it’s one of the most sensible online marketing books I’ve ever read.

So, with both of these books, I have no problem telling my class to read them! I’ve included below two blog posts I wrote about these books earlier in the year.

Here are my two blog posts about these books…

“New Rules of Marketing and PR” by David Meerman Scott.

“Groundswell: Winning in a World Transformed by Social Technologies” by Josh Bernoff and Charlene Li.

This entry was posted on Wednesday, December 30th, 2009 at 2:15 am and is filed under Advertising, Issues Management, Marketing, Publicity, Social Media, Web sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.