We are all waiting for the business upturn. The Sticking Point Solution by Jay Abraham is a book that gives you lots of ideas on how to get back into marketing for the upturn, even if you have to start your own up-turn! This starts off with a section that is inspirational. He wants us all to realize that if things are going to start happening, then we have to make them happen.

What Abraham does is go through all the strategies and very specific action items across a broad spectrum of marketing and communications ideas.  If you’re looking for a book that gives you lots of ideas and then answers the question of “what do I do next,” The Sticking Point Solution is your book.

My copy now has so many bookmarks pointing to places I want to read again. There are specific ideas of how to build a strategy for growth, how to do consultative sales and even how to improve cash flow. He clearly explains how to take care of clients. But he stresses having an overall plan. That’s something I agree with on every level. (more…)