Archive for September, 2009

All-time high for time spent on social networking sites.

Wednesday, September 30th, 2009

Adotas, the online newsletter about interactive advertising reported that, “Nielsen has come out with a new report that shows 17% of all time online last month was spent on social networking and blogging sites.”

This is a significant leap. It really shows that social media is an important part of our lives. In that report in Adotas, Jon Gibs, VP of media and agency insights for Nielsen’s online division stated “This growth suggests a wholesale change in the way the Internet is used. While video and text content remain central to the Web experience — the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”

What does all this mean for you? Well, the first thing is that the elements of social media are becoming more effective tools. (more…)

Posted in Advertising, Marketing, Web sites | 1 Comment »

Facebook your Downtown.

Monday, September 28th, 2009

I had the fun of being at the California Downtown Association conference in Ventura this last week. Naturally, the part I got to talk about was marketing. I did a “Make your Downtown Famous” talk; and with Laura Cole-Rowe and Larry Cope I got to do a seminar in using Social Media for Downtowns.

Laura talked about Twitter, and Larry, who is a very talented techno-geek (and also the Director Of Economic Development for Tuolumne County), discussed many ways of very inexpensively setting up your Downtown’s website and Social Media offerings.

I got to talk about Downtown Facebook sites. (more…)

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A quick and concise guide to Social Media.

Tuesday, September 22nd, 2009

“I need to give a quick presentation on the benefits of using social media for a small B2B business, any ideas where I can pull some quick info?” Michael Pfeiffer, Marketing, Sales and Account Management Professional in Detroit asked.

Our web site has a really good (and brief) white paper written by Barbara Irias on the most important social media options for business. (more…)

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Using Social Media in business for purposes other than sales.

Monday, September 7th, 2009

“How (if at all) are you using social networking in your business, aside from driving sales?” asks Ross Easton, the Public Affairs and Communications Manager at Scottish and Southern Energy plc. He points out that “Southwest Airlines in the States is using twitter primarily for brand promotion and customer retention online.”

Driving sales is usually the top priority for everybody! But there are other uses for social media on the web. In some cases, as with some of our city clients, they just want to make sure that the residents and employers in the city know what’s going on. A great version of this is the Facebook page for Suisun City in California. They are putting new status lines up on a regular basis, just telling people about events and new interesting things going on in the city. Here’s the latest one… Tom Hanks Supports Solano College Theatre with Endowment.                  (more…)

Posted in Marketing, Publicity, Web sites | 1 Comment »