Archive for July, 2009

Radio changed and became successful after TV arrived.

Tuesday, July 28th, 2009

“Is traditional media already dead?” Reginald Addae, Graduate student at Syracuse University’s S.I. Newhouse School of Public Communications, asked through LinkedIn. “Will hard copy papers and mags survive only as secondary delivery mechanisms and remain available at a price to niche interests (dimensional value-adds for hobby enthusiasts). What is the future of Newspapers?”

That was the same question journalists and advertising veterans were asking in the early 1950’s when TV showed up– is radio dead? (more…)

Forbes predicts a $65 Billion Advertising Shift.

Sunday, July 26th, 2009

How much of your budget should you spend on advertising? At the Placemaking Group that’s a question we get asked a lot and our answer remains the same. The PERCENTAGE of your budget that gets spent on pure traditional advertising depends on your budget. Wait. This is more obvious than it sounds. (more…)

LinkedIn has legs.

Friday, July 17th, 2009

What do you use LinkedIn for?  I’ve been talking to Elliot Kallen, Chuck Ballweg and Yvette Mays of Prosperity Financial Group about the advantages of being listed in LinkedIn. So, LinkedIn has been on my mind.

I’ve read a couple of really good articles about LinkedIn recently (that I linked to below). The key point each of them makes is that LinkedIn has a place along with Facebook, MySpace and Twitter– and that place is WORK! (more…)

Initials don’t work for company names and brands.

Wednesday, July 8th, 2009

Ever thought of using initials for the name of your company? Don’t do it. Other than IBM, AT&T and the three broadcast networks, initials are a waste in terms of branding. It doesn’t mean that companies don’t try initials over and over again. They just don’t work very well!

In the music business of the ’80s, it was quite the fad. BMG is one in the biggest music business companies. Does the name conjure up any brand identity? (more…)