Blaze Mobile came to us and asked us if we could follow them around to a few stores and film the reactions of people when they see the new Blaze Mobile Wallet. This is a new iPhone App that makes paying for merchandise incredibly easy. All you have to do is put your cell phone in front of the register, rather than pulling out your credit card
We chose Michael Coleman as our videographer. We’ve worked with him before, and he shoots for a number of interesting clients including KFOG-FM and Mix Magazine. Check out his web site for a bunch of fun examples of his work.
We agreed that the best way to explain how the Wallet worked to potential customers (and investors!) was to show it in action. Of course, it would be great to catch the reaction of people seeing the Wallet being used, too. That’s where a video became the answer. Blaze Mobile’s Wallet is very possibly disruptive technology. It’s just a lot easier to understand it if you see it in action. But once you see it, you believe it.
So we followed Amy McDonough around for an hour, filming her as she went shopping! Michael then went back to his studio in Emeryville. In another couple of hours of editing, the entire video was finished! Click on the link and watch the delighful responses that the Blaze Mobile Wallet got. If you haven’t watched the video yet, click on it now!… Blaze Mobile Video
