Web 2.0 / Social Networking: Is the death of Public Relations on the horizon? Rick Vargas in New York asked this question on behalf of an anonymous friend…
There has always been one main goal and an essential tactic to PR. The goal has been to help achieve your client’s goals. The tactic has been to make a journalist’s job easier. (more…)
Who was the PR agent who helped bring Frank Sinatra’s reputation and career back to life? That would be Lee Solters.
One of my heroes passed away this week. Lee Solters, 89, was part of the world of Broadway “flacks” in the ’40s and ’50s, getting his shows and clients mentioned in the newspaper columns that everyone was reading. And he would come up with great ideas… (more…)
“Can anyone name any brands that have gotten famous for something using PR alone?” Nicola Gibb, Associate Director at Resonate in the UK, asked that question through LinkedIn.
How nice of her! That’s one of my favorite concepts. I saw it originally addressed in Al and Laura Ries’ book, “The Fall of Advertising and the Rise of PR.”
They made it very clear that there is not enough money available to build a brand just using advertising. OK, that sounds logical. But then they went on to show that very successful companies can start with just PR. (more…)
Are you a socialite? Are you using the various tools known as Social Media? Whether it’s Twitter, Facebook, LinkedIn, YouTube, MySpace, or other interest-specific online communities such as Reunion.com or cafemom.com, people are socializing, connecting and communicating in a myriad of interactive and interesting ways. The question is, “How can I use social networking in my marketing program?”
Think you want to become a “socialite”? (more…)
Blog Author
Dennis Erokan
