Archive for March, 2009

A PR professional’s job is to make a journalist’s job easier.

Monday, March 30th, 2009

What did you find the hardest about the transition (from journalist to PR professional?)

Kay Paumier of Communications Plus, a Bay Area PR company, asked that question recently. She wanted to hear from journalists turned PR pros. What did you find the hardest about the transition?

For a few decades I ran a magazine publishing company. So as journalists, our job was to get the story done and done right. That was the most important thing. Journalists usually have deadlines– we sure did—and we had to get the story out. The thing I had to learn when I switched to PR is that my job was to make the journalist’s job easier. That was quite a switch. As a journalist, you’re all about production. Get the story done and get on to the next one.                      (more…)

Your home page is not as important as it used to be.

Saturday, March 21st, 2009

Where does someone enter your web site? When someone is planning their new web site, a major portion of the planning time is taken with the home page. Makes sense, doesn’t it?

That’s why we spend so much money on the perfect URL– so that people come to the home page. That’s why we spend our money designing the home page– because that’s where the journey begins. Doesn’t it?

You can’t judge a book by its cover… Anymore!         (more…)

How to Reach New Customers in a Soft Economy.

Friday, March 13th, 2009

Do you have a plan on how to grow through this lousy economic time? The rules of the road to business success have changed dramatically.  We are experiencing what many economists are calling an economic tsunami – a financial force most of us have never felt before.

However, some businesses are doing quite well despite the state of the economy.         (more…)

McRoskey Mattress and Inn Above Tide marketing partnership.

Sunday, March 8th, 2009

Have you ever worked in a marketing partnership with another company or a city? That’s where one brand that you believe in helps you to become acquainted with another brand. Two brands working together can be stronger than one. Selecting the right partnership is really important. It helps when the partnership is long lasting. That way the association makes sense when you site it– people trust the connection.

McRoskey Mattress, our client, has some really marvelous distinctions. And it’s our job to help get the word out. They are the only mattress company that makes their mattresses right in San Francisco (since 1899). And they are made in a way that causes people who own one to tell us that they love their McRoskey! Another distinction is the luxurious hotel, The Inn Above Tide in Sausalito, has McRoskey Mattresses in every room.       (more…)