What did you find the hardest about the transition (from journalist to PR professional?)
Kay Paumier of Communications Plus, a Bay Area PR company, asked that question recently. She wanted to hear from journalists turned PR pros. What did you find the hardest about the transition?
For a few decades I ran a magazine publishing company. So as journalists, our job was to get the story done and done right. That was the most important thing. Journalists usually have deadlines– we sure did—and we had to get the story out. The thing I had to learn when I switched to PR is that my job was to make the journalist’s job easier. That was quite a switch. As a journalist, you’re all about production. Get the story done and get on to the next one. (more…)





