Comments on: Cause Marketing can be a great draw for good PR.

By: Non Profit

Non Profit — Thu, 25 Mar 2010 12:44:24 +0000

Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?

By: Richard Kelleher

Richard Kelleher — Fri, 13 Mar 2009 21:47:57 +0000

Briefly, allow me to agree and digress. As we move to a Twitter/Facebook age, where print and broadcast media are no longer a viable communications tool, you’ll see an isolationist movement. The way to build brand images will be through volunteering. Call it “cause marketing” or non-profit, Mr. Erokan is addressing the future when he states, “Such win-win-win partnerships are of particular importance because the non-profit gets the proper attention and recognition, but the for-profit company has the chance to get some positive press! So it’s marketing and fundraising, but delivered though a partnership which provides much greater benefit to all.”

The key will be “partnership which provides greater benefit to all.” If you were coming out with a new product, where would you put it (parts of place and promotion in marketing’s 4 Ps)? Godaddy used Superbowl ads. They also used blogs before that. If the company wanted more exposure, it could create “street teams” as musicians do and have ALL its employees volunteering for different organizations. Street teams is another term for networking, advertising.

With 30+ years in communications, I no longer read newspapers (lots of books, though), listen to local radio or watch television. I am chained to a (laptop) computer. Shortly iPhones will eliminate/replace that cord, too. Psychologists have proven we need human interaction. This will come about through “cause marketing,” or as I call it, non-profit volunteering. That’s why last year I developed the practice of “marketing sociology,” becoming the world’s first marketing sociologist.

By: Bonnie Ayers Namkung

Bonnie Ayers Namkung — Wed, 11 Mar 2009 23:54:44 +0000

I’m glad you mentioned Bruce’s good work. He certainly is the catalyst. Recently he pulled together marketing people from the ranks of the Bay Area Consultants’ Network and has us putting on workshops for artists at ArtWorks Downtown in San Rafael. Bruce makes it easy to say yes.

PS Thanks for your excellent presentation on getting famous at the last BACN meeting.

By: Lanny Udell

Lanny Udell — Wed, 11 Mar 2009 18:06:33 +0000

Thanks for clarifying what cause marketing is.
What a great way for companies and nonprofits to benefit from working together, especially in these financially challenged times.