How do YOU make sure people know about YOU and your abilities?

Robert Sher of CEO to CEO is working diligently to get famous. He coaches CEOs. He has lots of great clients, but he knows that you don’t stop marketing even though you’ve got a lot of business. He wants all CEOs in the Bay Area to know that if they need good advice and coaching, to give him a call. What are the tools he uses to make sure he is known for his talent? He’s written a book called “The Feel of the Deal, How I Built a Company through Acquisitions.” He also makes sure that he can be found by anyone searching online for CEO advice. He has an ongoing SEO strategy. Here’s a note he sent to me…

“I just learned that I’ll be on Fox Business (network TV) today with my segment at 2:25 pm ET or 11:25 Pacific Time.  It’s my debut on TV! (more…)

What happens when an event your city produces each year starts to descend in popularity?

Cities have an interesting dilemma. They have downtowns that are becoming the meeting and gathering places for their populations. And they probably have a downtown association that takes care of keeping people interested in their downtown. Often the association is not well-funded, so they are encouraged to put on events like art and wine festivals to bring in money to keep the association solvent.

So this works for awhile, maybe even years.       (more…)

Getting famous isn’t just for rock stars, movie stars or major political figures. Business people can also become famous in their specific industry sectors. Whatever kind of consulting you do you can become a rock star in your business world. As an extraordinary, go-to person, you’ll find new doors opening and opportunities that you never imagined presenting themselves.

You get to the top of the charts through a specific branding process that creates the key messages and selling points necessary for your meteoric rise. By defining a strategy and learning how to position yourself to be noticed, you too can get famous.        (more…)