From Keywords to Niche Markets, the ABC’s of SEO march on.
October 10th, 2008The list of ABC’s of SEO continue! Now we’re talking about Keywords, Link Building, Media Rooms and Niche Markets. Read on!
Keywords are still important. How to decide what keywords to focus on? Use the questions developed with the Jeopardy game and check some of the online resources such as Wordtracker. It will be almost impossible to compete with other marketers for the most popular keywords unless you have a professional working on your site daily. However it is recommended that your copy include these most popular keywords but also add ‘qualifiers’ such as geographic location or industry sector. Example– Chocolate California or Corporate Chocolates.
Link building: Work to get links from other related sites to yours. Above we talked about adding comments to blogs – add a link in the comment. Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote.
Media Room: Most businesses have regular news or information for the media. Having a Media Room provides a venue to include this timely information and link to it on your site.
Niche markets: When developing keywords, including niche market can help differentiate your site. For example: Dive Travel would include niche markets such as Learn to Dive Travel Pacific.