Sri Vikas. U a Branding, Online/Digital Marketing/ Social Media Marketing Specialist in India asked, “I am curious on what is the difference between Marketing and Branding. Where does marketing end and branding start?”
Well, it’s just the opposite. It’s not “where does marketing end and branding start?” It all starts with the brand. Read the rest of this entry »
One of the first things a person comes to realize when doing PR is if you lie to the press, and they find out, they will never believe you again. In which case, you might as well find a new line of work. If you are working in a field where the press gets to know you and they know they can’t trust you, your effectiveness is over. But concepts like “spin” which really comes out of political PR, a different sort of business, give people the impression that you can’t believe what the PR person is saying. Read the rest of this entry »
Rhonda Silva of Placemaking Group tells us this story and gives the valuable advice… Don’t hang up on the Ad Rep!
How many times has the phone rung while you’re juggling ten things at once, and it’s a call from an ad rep? While your first inclination might be to say, “I’m busy — it’s not the right time — I’m on deadline and can’t talk now,” —- don’t hang up the phone so quickly because you may be cutting the cord to a coveted media contact. Read the rest of this entry »