Who knew that downtown Napa was a hub for fine dining and wine tasting in Napa Valley? The answer: not enough people in the Bay Area! Few people make the connection between downtown Napa and its marvelous variety of fine wine and excellent food.
That’s where the Placemaking Group came into the picture. As a part of a PBID contract, we worked with the Napa Downtown Association and its members to create a strategic marketing plan for Napa’s rapidly changing downtown district. The goal was to bring more people into town as part of their wine tasting experiences upvalley.
As we all know, the Web is an essential part of every marketing effort today. This is especially true for travel destinations. With this in mind, we redesigned the existing NDA Web site, which was recently launched.
Our goal was to readily convey the quality of the dining and wine tasting experience, pump up the promotion of a growing list of events, totally make the wine county connection and get visitors to Napa Downtown!
A unique feature is a PHP-based content management system that allows our client to update the entire site, which is especially important with an event-focused Web site such as this. The site requires frequent updating to stay current; adding new content on a regular basis also makes the site more search-engine friendly because new content ranks higher than old.
–dennis
What an excellent blog, I’ve added your feed to my RSS reader.
Great blog. Do you know of any relevant forums or discussion groups?