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Translating Key Messages into Timely Topics.

Bannon Investors of Sacramento, was the force behind Sacramento’s first privately funded LEED ® Gold office tower 2020 Gateway, located in the Natomas area. The commercial real estate developers came to Placemaking Group for assistance with giving their newest and most cutting edge building a more prominent profile.

While achieving LEED ® Gold status is still a most admirable accomplishment it is not a novel concept, especially in California’s state capital. Placemaking Group worked with Bannon Investors to develop messaging about how being green translates into employee productivity as well as other positive results. Read more about 2020 Gateway…

Media Coverage Tips

  1. Relate to Your Audience: When marketing a product, service, building or destination — always look to answer the question: Why Should My Audience Care?
  2. Look at a Story from Different Viewpoints: This will help come up with new and different things to talk about with media, clients and customers.
  3. Try, Try Again: In this case, the September 3 story was an off and on project with the editor. But persistence and offering new ideas paid off and we were able to get the story we wanted for our client.

To discuss the value of PR in your marketing plan, just email us.

Further reading about Media Coverage on our blog:

YOU Are A Brand

How to Determine the Success of Social Media

PR and Social Media Book Recommendations

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